‘Dead’ PETA Member To Mimic Frozen Meat To Protest Against Flesh Trade

For Immediate Release:
25 January 2012

Sachin Bangera +91 9820122561; [email protected]
Bhuvaneshwari Gupta + 91 9930681880; [email protected]

Mumbai – Covered in “blood”, a member of People for the Ethical Treatment of Animals (PETA) India will lie “dead” on a large tray covered with clear plastic to mimic a typical package of frozen meat on Friday. Other PETA members will stand by and hold signs that read, “Meat Is Murder”. The action is in support of World Week for the Abolition of Meat, which takes place 23 to 30 January. PETA aims to demonstrate that all animals, including humans, are made of flesh, blood, and bone; that we have the same senses and range of emotions; and that eating meat is, literally, eating a corpse.

When:   Friday, 27 January, 12 noon sharp
Where:  Service lane outside the Police Gymkhana ground, next to the Police Gymkhana, Marine Drive, Mumbai

“We are challenging people to really think about what ‘meat’ is”, says PETA India’s nutritionist, Bhuvaneshwari Gupta. “Eating flesh means eating the corpse of a tortured animal who did not want to die. We are encouraging people to give going vegan a try.”

Animals slaughtered for meat are crammed into transport vehicles in such large numbers that many are severely injured or die en route to the slaughterhouse. The animals are hit, dragged and cruelly and illegally handled and are often denied even basic necessities, such as food, water and veterinary treatment. At the slaughterhouse, they are killed in view of one another and are often dismembered and skinned while they are still conscious. Chickens are crowded by the tens of thousands into filthy sheds that reek of ammonia fumes from the accumulated waste. At the slaughterhouse, their throats are cut with blunt knives and their bodies are dunked into scalding-hot water for feather removal, often while they are still conscious.

For more information, please visit PETAIndia.com.