Chennai Man Receives PETA Award for Outstanding Actions to Defend Animals

For Immediate Release:
9 January 2013

Sachin Bangera +91 9820122561; [email protected]
Bhuvaneshwari Gupta 022 40727382; [email protected]

From Fighting Jallikattu to Promoting Adoption of Community Dogs, Tamil Nadu Activist Speaks Out for Victims Regardless of Their Species

Chennai, Tamil Nadu – For tirelessly defending the rights of animals anywhere that they are trampled on, Chennai resident Niranjan Shanmuganathan will receive the Outstanding Activist Award from People for the Ethical Treatment of Animals (PETA) India. In his nine years as a volunteer, Shanmuganathan has filled key functions at PETA protests in both Chennai and Coimbatore, helped rally celebrity and college campus support, taken on the cruel “sport” of jallikattu in his home state and also served as an active member of the Chennai Vegan Group.

“Niranjan is the consummate activist because he helps stop animal suffering and inspires others to do the same”, says PETA India CEO Poorva Joshipura. “PETA has had a major impact on animal rights in India, and Niranjan is one of the reasons why.”

The following are just a few of Shanmuganathan’s accomplishments:
• Assisted with getting 70 dogs bound for laboratory experiments released for placement into loving homes
• Rounded up nearly 50 activists to hold signs reading, “Tamil Nadu Against Jallikattu”, as part of PETA’s campaign to stop these events, in which terrified bulls are kicked, punched, pounced on and dragged to the ground
• Took part in demonstrations against the cruel dairy industry and in favour of getting cats and dogs sterilised
• Had a portable shower made to demonstrate the vast quantities of water required for leather production
• Gave an informative interview in the local language for PETA’s Mother’s Day “Milkmaid” demonstration featuring two lovely ladies asking Chennai residents to give mother cows a break and drink delicious soya milk instead.

Additionally, Niranjan has been instrumental in some of PETA’s many celebrity campaigns, including actor Trisha Krishnan’s ad, in which she posed with an Indian community dog next to the caption “Be an Angel: Adopt a Homeless Dog”.

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