Bollywood’s Neha Dhupia To Debut PETA’s New ‘V-Card’ In Mumbai

For Immediate Release:

19 November 2014 


Sachin Bangera +91 9820122561; [email protected]

Bhuvaneshwari Gupta +91 9167937382; [email protected]

During World Vegan Month, Actor Will Unveil Opportunity to Get Discounts on Local Vegan Fare


Mumbai – Actor Neha Dhupia will be teaming up with People for the Ethical Treatment of Animals (PETA) India to unveil India’s first vegan discount card, PETA’s V-Card, at Corniche-At the Waterfront in Bandra West, Mumbai. The V-Card gives cardholders a 10 per cent discount on vegan foods from special V-Card menus at numerous participating restaurants in Mumbai and Bangalore. The card – which can be ordered for free from – is debuting in November in honour of World Vegan Month. Dhupia will showcase delicious vegan samples from Corniche-At the Waterfront at the event and will be available to speak with the media. PETA’s V-Card initiative is supported by urban lifestyle website Burrp!


When:       Thursday, 20 November, 2 pm sharp

Where:      Corniche-At the Waterfront, Next to Coffee Cafe Day, Carter Road, Bandra West, Mumbai 400 050


“PETA’s V-Card is a great initiative to make mouth-watering vegan meals available to the public at a discount”, Dhupia says. “I’m looking forward to trying each of the many restaurants on PETA’s list that offer delicious plant-based dishes.”


“PETA’s V-Card provides a unique opportunity for anyone to try new vegan options around the city”, says a Burrp! representative. “ is happy to throw its support behind this new programme.”


In today’s meat industry, chickens are crowded by the tens of thousands into filthy sheds that reek of ammonia from accumulated waste. At the slaughterhouse, their throats are cut and their bodies are dunked into scalding-hot water for feather removal, often while they are still conscious. Other animals slaughtered for meat are crammed into vehicles in such large numbers that many are severely injured or die en route to the slaughterhouse. The animals are often hit, dragged, handled cruelly, and sometimes even denied food and water.


PETA – whose motto reads, in part, that “animals are not ours to eat” – points out that vegan meals help reduce the risk of suffering from heart disease, strokes, diabetes, obesity and cancer. They also help the environment: raising animals for food is a leading cause of water pollution, land degradation and the greenhouse-gas emissions that cause climate change.


Dhupia joins a growing list of celebrities – including Lara Dutta, Pamela Anderson, Shahid Kapoor, Paul McCartney, R Madhavan, Hema Malini and Anil Kumble – who have teamed up with PETA to promote a healthy and compassionate animal-friendly diet. She previously appeared in a PETA ad promoting vegetarianism. Dhupia, who was last seen in the critically acclaimed film Ekkees Toppon Ki Salaami, can currently be seen on NDTV Good Times hosting Kingfisher Supermodels. Her next film is Dharma Productions’ Ungli.


To see a list of restaurants that are participating in the V-Card programme and to order a free V-Card, please visit