Bodypainted in Blue, PETA Members Will Urge Kolkata Residents to Go Vegan in Lead-Up to World Water Day

For Immediate Release:
19 March 2015

Kriti Sachdeva +91 9902405493; [email protected]
Sachin Bangera +91 9820122561; [email protected]

PETA to Call Attention to Meat Industry’s Role in Worldwide Water Crisis

Kolkata – Just in time for World Water Day, two People for the Ethical Treatment of Animals (PETA) India members will take to the streets bodypainted in blue and holding signs that read, “Save Water – Go Vegan” and “1 Kg of Meat Requires as Much as 15,000 Litres of Water”, to point out that meat consumption is a colossal drain on precious water resources. PETA India – whose motto reads, in part, that “animals are not ours to eat” – are calling on citizens to fight the worldwide water crisis and clear their consciences by going vegan.

Where:     Outside the City Centre One, near the tram gate (across from the Vodafone store – EC 10 and next to DB block park), Salt Lake City, Kolkata

When:       Friday, 20 March, 11 am sharp

“Just by going vegan, anyone who is concerned about the health of the planet can save huge amounts of water and other natural resources”, says PETA India Chief Executive Officer Poorva Joshipura. “PETA India are encouraging caring people everywhere to ‘go green’ by choosing tasty vegan foods.”

Between watering the crops that farmed animals eat, providing billions of animals with drinking water each year and cleaning away the filth from farms, trucks and slaughterhouses, the farmed-animal industry places a serious strain on our water supply. According to the Water Footprint Network, to produce 1 kilogram of vegetables, you need 322 litres of water. In contrast, animal products use much more water: 1 kilogram of milk requires 1,020 litres, 1 kilogram of eggs requires 3,265 litres, 1 kilogram of poultry meat requires 4,325 litres, 1 kilogram of pork requires 5,988 litres, 1 kilogram of mutton requires 8,763 litres and 1 kilogram of beef requires a staggering 15,415 litres of water to produce.

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