Body-Painted Couple Urge Consumers To Go Leather-Free In Lead Up To India International Leather Fair

For Immediate Release:
29 Jan 2014

Contact:
Benazir Suraiya 91 9004547382; [email protected]
Grishma Myatra 91 9820787382; [email protected]

Cruel, Toxic Product Is Killing Animals and the Earth, Says PETA

Chennai – Body-painted blue and green to resemble the planet Earth and holding signs that read, “Save the Planet: Go Leather Free”, two members of People for the Ethical Treatment of Animals (PETA) India will protest the cruelty of leather in advance of the India International Leather Fair being held in Chennai 1-3 February. PETA’s point? That not only is the leather industry responsible for the torment of millions of cows, buffaloes and other animals raised and killed for leather, it is also poisoning waterways and land with toxic runoff from tanneries.

When:   30 January, 12 noon
Where: Outside Semmozhi Poonga (Botanical Garden), near Gemini Flyover, Chennai

“Leather is deadly – for the animals killed for it, the land and water that are polluted by it and the people who are exposed to the toxic chemicals from it”, says PETA’s Neha Singh. “We can all make the world a kinder and safer place simply by choosing leather-free shoes and clothing.”

Animals used for leather in India are often crammed into vehicles in such large numbers that their bones break. Those who survive the journey to the slaughterhouse have their throats cut in full view of other animals, and many of them are dismembered and skinned while they are still conscious. To keep animal skins from rotting, they are made with a variety of caustic, toxic chemicals, which are often dumped directly into waterways. One of the most widely used chemicals in the tanning process is chromium, which produces the toxic byproduct chromium-6, which is known to cause cancer in humans. Tannery waste also causes skin and respiratory disorders in people who work in and live near tanneries.

PETA India notes that synthetic leather and other animal-friendly options are available at nearly all major shoe and clothing shops in the country.

For more information, please visit PETAIndia.com.

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