‘Bad Guy’ Gulshan Grover And Hollywood Pinups Promote Dog Adoptions In Risque New PETA Ad

Bollywood Star Tells Fans to Stay Away From Breeders and Pet Shops

For Immediate Release:

5 July 2011


Sachin Bangera (0) 98201 22561; [email protected]

Benazir Suraiya (022) 4072 7382; [email protected] 

Mumbai – Gulshan Grover might be Bollywood’s best-known villain, but when it comes to showing love towards homeless dogs and cats living in animal shelters or on the streets, he’s a hero. Grover stars in a brand-new “Adopt, Don’t Buy” ad for People for the Ethical Treatment of Animals (PETA) India that’s bound to turn heads. Shot in Hollywood in advance of the screening of I Am Kalam, which will kick off the opening night of the 2011 Indian Film Festival of Los Angeles, the ad features Grover surrounded by five stunning starlets, several of whom wear only bikinis. Everyone in the ad is accompanied by a dog companion, and the ad’s caption reads, “Adopt, Don’t Buy. There’s Nothing More Attractive Than Kindness”. Broadcast-quality behind-the-scenes video footage and an interview with Gulshan can be found here: http://www.petaav.com/4broadcast/gulshan_grover_adoption_ad.htm

“It is simply irresponsible for anyone to breed or buy animals when there are millions of homeless dogs and cats languishing on the streets and in animal shelters across India”, says Gulshan. “Every time someone buys a puppy or kitten from a breeder or pet store, a homeless animal loses his or her chance at finding a loving home.”

This isn’t the first time that Gulshan has teamed up with PETA to help animals. He also shot a print ad titled “Stop the Real Villains” and a starred in a video – both aimed at fighting against the cruelty that animals suffer when they are transported to slaughter for leather. 

In India, approximately 25 million homeless dogs struggle to survive on the streets. Many of them go hungry, are injured or killed in fights, are hit by vehicles or are abused by cruel people. Countless others are kept in animal shelters because there aren’t enough good homes for them. Every time a dog or a cat companion has a litter, it means fewer homes for the dogs and cats who are languishing in animals shelters or roaming the streets. PETA encourages all prospective cat or dog guardians always to adopt from an animal shelter or take in a homeless animal from the streets and always to get their animal companions sterilised.

The striking ad was shot by Ash Gupta/Studio 838 & 838 Media Group. Wardrobe styling was done by Pauline Leonard for Cloutier Remix, and make-up was done by Jasmine Ashcroft featuring Hourglass Cosmetics. The ad was shot at Off Pico Studios in Los Angeles.

For more information, please visit PETAIndia.com