Baby Puffing On Cigar To Punjab: Stop Eating Meat

New PETA Billboard Aims to Help Punjabis See Animal Flesh for What It Is – a Health Hazard – on World Health Day

For Immediate Release:

4 April 2014


Benazir Suraiya +91 9004547382; [email protected]

Grishma Myatra +91 9820787382; [email protected]

Amritsar – The rates of heart disease, cancer and diabetes – all linked to a bad diet – have been soaring in recent years, and Punjab has not been immune. Its cancer cases exceed the national average. Experts say heart disease is increasing among youth, especially those from Punjab. A high prevalence of diabetes has also been found in the state. That’s why to mark World Health Day, 7 April, People for the Ethical Treatment of Animals (PETA) India is planning to place a brand-new billboard in Amritsar showing a baby smoking a cigar next to the caption “You Wouldn’t Let Your Child Smoke. Like Smoking, Eating Meat Increases the Risk of Heart Disease and Cancer – Go Vegan”. PETA’s point? That if you would never give your children a cigarette, you should never give them meat, fish, eggs or dairy products, either. The billboard is set to go up soon opposite Durgiana Temple  near Lohgarh Chowk, Amritsar- 143001.

“Punjab has to face the facts: smoking can kill you – and eating meat and dairy products increases your risk of developing not just cancer, but diabetes, heart diseases and many other diseases as well”, says PETA India’s nutritionist, Bhuvaneshwari Gupta. “Not only does meat sentence animals to a life of suffering and a painful and terrifying death, it’s also harming the humans who eat it and wrecking the planet.”

The consumption of meat and other animal products has been conclusively linked to heart disease, strokes, diabetes, cancer and obesity – all of which plague Indians. The cholesterol and saturated animal fats in meat, fish, eggs and dairy products can clog vital arteries, which can lead to heart disease. Also, raising and killing animals for food is a leading cause of greenhouse-gas emissions, water pollution and consumption and land degradation.

Animals suffer the most. They are crammed into vehicles in such large numbers that many are severely injured or even die en route to the slaughterhouse. They are hit and dragged and are often denied even basic necessities, such as food, water and veterinary treatment. At the slaughterhouse, they are killed in view of one another and are often dismembered and skinned while they are still conscious.

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