‘Animals’ to Make Heartfelt Plea in Lead-Up to World Vegan Day: ‘All Animals Matter. Go Vegan’

For Immediate Release:
29 October 2015

Neerja Khede +91 9820787382; [email protected]
Sachin Bangera +91 9820122561; [email protected]

A ‘Cow’, ‘Chicken’ and ‘Pig’ Will Urge Jaipur Residents to Go Vegan

Jaipur – At a time when protecting cows has been the focus of major discussion, and just ahead of World Vegan Day (1 November) and World Vegan Month (November), three People for the Ethical Treatment of Animals (PETA) and People for Animals (PFA) volunteers will be dressed as a “cow”, a “chicken” and a “pig” to urge Jaipur residents to go vegan whilst holding placards reading, “All Animals Matter. Go Vegan”. Vegans are vegetarians who do not consume dairy foods or any other animal-derived products.

When:             Friday, 30 October, 12 pm sharp

Where:           At Statue Circle, Facing Prithviraj Road, Jaipur, Rajasthan

“Cows and other animals may not look like us, but they have the same ability to feel joy, love, pain and suffering”, says PETA India’s campaigns assistant, Neerja Khede. “Each of us has the chance to help stop violence, safeguard our health and protect the environment simply by choosing a delicious vegan meal every time we sit down to eat.”

Cows, chickens and other animals on factory farms are treated like meat and milk machines and denied everything that is natural and important to them. They are confined to crowded, filthy cages and enclosures. Female cows and buffalo used by the dairy industry often end up being killed for beef when their milk production wanes, while male calves are often sold for slaughter when they are still babies, abandoned or left to die. During slaughter, many animals have their throats cut while they are still conscious. Pigs are often stabbed in the heart as they scream in pain.

In addition, the consumption of meat, eggs and dairy foods contributes to heart disease, strokes, diabetes, cancer and obesity. Moreover, raising animals for food is a leading cause of water pollution and land degradation. A recent United Nations report concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change.

For more information, please visit PETAIndia.com.