Ahead of Ayodhya Verdict, New PETA Ad Calls on People of All Religions to ‘Give Peas a Chance’

For Immediate Release
29 September 2010

Benazir Suraiya +91 8007593682; [email protected]

Allahabad – Today—just ahead of the Ayodhya verdict on Thursday Sep 30 —People for the Ethical Treatment of Animals (PETA) India is releasing a new ad with the tagline “Give Peas a Chance—Go Vegan” followed by the words “Nonviolence begins on your plate”. The ad is aimed at people of all religions and shows four plates with peas forming a Crucifix, the Star of David, the Omkar, and the Crescent Moon.

“When we sit down for dinner, we can choose to be violent or to be kind and nothing in the Gita, the Koran, the Bible, or the Torah justifies causing pain and suffering to other sentient beings,” says PETA India’s Benazir Suraiya. “No matter what a person’s religion, it’s possible for each of us to demonstration peace, show respect and empathy by incorporating compassion into our daily lives by not eating animals. If we can choose to be kind to members of other species, we can also choose to be respectful to people of religions different to our own.”

Cows, buffaloes, sheep and other animals killed for meat in India are often crammed onto vehicles in such high numbers that their bones break, they suffocate and many die en route. Chickens are often crammed into sacks, hung upside down on bicycle handlebars, or roughly thrown into trucks. Most animals used for dairy are kept tied or chained all of their lives, forced to stand in faeces, and have their calves stolen from them before they are sent for slaughter. At the slaughterhouse, animals have their throats hacked at with dull knives while they are conscious and in full view of other animals.

PETA’s new ad is attached. For more information on PETA India, visit www.PETAIndia.org