Actor To Take Public Shower To Show Leather’s Devastating Impact On The Planet

In Run-Up to World Environment Day, PETA Reminds Public That the Leather Industry Torments Animals, Wastes Water and Pollutes


For Immediate Release: 

1 June 2012


Benazir Suraiya +91 9004547382; [email protected]

Deepti Mishra   +91 2240727382; [email protected]


Chennai – Wearing nothing but a pair of briefs and standing behind a shower curtain that reads, “1 Pair of Leather Shoes Equals 6 Months of Showers. Clean Your Conscience: Go Leather-Free!” vegan theatre actor Mathivanan Rajendran will shower in a busy city centre on Monday. His point? That one of the best ways to conserve water is to stop buying and wearing leather. The action comes on the eve of World Environment Day:

     When: Monday, 4 June, 12 noon

      Where: Outside Ispahani Center (near Gemini Flyover), Nungambakkam, Chennai

“It’s impossible to ‘go green’ without going vegan”, says PETA’s Dr Deepti Mishra. “Just by ditching leather, concerned people can help protect the Earth, their own health and countless animals.”

Leather production uses water to raise animals, grow plants to feed the animals, run slaughterhouses and tan the skins. Tanning is a highly toxic artificial process that stops the natural biodegrading of animal tissue. In two districts of Tamil Nadu alone, more than 36,000 farmers were affected by tannery pollution, as large tracts of farmland were rendered barren after being soaked for decades in tannery effluent, which contains lime sludge, sulphides, acids and other pollutants. The leather tanneries around the Ganges have been cited for dumping toxic metals such as chromium into the river. Chromium’s waste form is known to cause lung cancer, liver failure, kidney damage and dementia.

Goats, sheep, cows and other animals transported to slaughter for their skin are crammed onto vehicles in such high numbers that their bones break, and many animals suffocate. Some animals are marched to their deaths over long distances. When cows collapse from exhaustion or injury, handlers break the animals’ tailbones or smear chilli seeds into their eyes in order to force them to stand back up and keep moving. In abattoirs, terrified animals are butchered in full view of each other with blunt knives and without first being desensitised to pain.

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