50 Million Views for Video of Shoppers Shocked by ‘Blood’ and Beating ‘Hearts’ in ‘Luxury’ Bags at Pop-Up Shop

For Immediate Release:
16 May 2016

Bhuvaneshwari Gupta +91 9167937382; [email protected]
Sachin Bangera +9820122561; [email protected]

Viral PETA Asia Campaign Reveals the Cruelty Behind Accessories Made With Snake and Crocodile Skin

 Mumbai – At first glance, “Leatherworks” appeared to be a pop-up shop of “luxury” goods inside one of Thailand’s largest shopping centres – but a new PETA Asia video reveals what’s inside the snakeskin shoes and crocodile-skin handbags: beating “hearts”, stretchy “sinew” and pools of “blood” that coat shoppers’ hands and feet. It’s all part of a new campaign created by Ogilvy & Mather Advertising Thailand aimed at shining a spotlight on the cruelty of the exotic-skins industry.

“Every year, hundreds of thousands of reptiles are crudely bludgeoned and skinned alive, all for the sake of so-called ‘luxury’ shoes, belts and bags”, says PETA India Chief Executive Officer Poorva Joshipura. “PETA Asia’s gruesome pop-up shop reminds shoppers that the only way to keep blood and guts out of our closets is to choose vegan clothing, shoes and accessories.”

Thailand has the world’s largest crocodile-farming industry and is the prime destination for international fashion brands looking for skins. About 700,000 crocodiles are raised in crowded tanks or pools of fetid, stinking water on 22 large-scale and 929 small farms across the country. A recent PETA US exposé reveals that workers sawed open reptiles’ necks while the animals were still alive.

Snakes killed for their skins are commonly nailed to trees, and their bodies are cut open from one end to the other as they are skinned alive. Their mutilated bodies are then discarded, but because of these animals’ slow metabolism, it can take hours for them to die. Lizards are often decapitated, and others writhe in agony as the skin is ripped from their bodies.

“‘Leatherworks’ allows people to experience and see with their own eyes that every leather product caused a sensitive animal to endure a miserable life and suffer a terrifying death”, says Puripong Limwanatipong, associate creative director of Ogilvy & Mather Advertising Thailand. “By surprising shoppers with the cruelty behind the exotic-skins industry, we can wake them up and spark change that will save animals’ lives.”

For more information, please visit PETAIndia.com.