PETA Biker Ladies to Offer Leather-Free Fashion Tips During India Bike Week

For Immediate Release:
18 February 2016

Contact:
Neha Singh + 91 9820527382; [email protected]
Shambhavi Tiwari +91 9167907382; [email protected]

Faux Leather–Clad Members Urge Festival goers to ‘Ride Without Hide’

Goa – Decked out in stylish faux-leather jackets and boots, People for the Ethical Treatment of Animals (PETA) India members will greet bikers arriving in Goa for India Bike Week – the biggest biker carnival in the country – which will be held 19 to 20 February in Vagator. The lovely ladies will staff a booth doling out free helmet stickers, bike tail flags, anti-leather buttons and literature – along with a message to compassionate riders urging them to drop leather and agree to “ride without hide”. Bikers can also take a photo pledge in front of a backdrop proudly reading, “My Last Pair of Leather Shoes”.

“Bikers are in a position to make a difference for animals and the environment every time they choose to leave leather in the dust”, says PETA India youth outreach advisor and biker Neha Singh. “With so many eco-friendly, stylish options widely available, it’s time to put the leather trade to bed.”

Cows, buffalos and other animals used for leather are often crammed into transport vehicles in such large numbers that their bones break. Those who survive the journey to the slaughterhouse have their throats slit in full view of other animals, and many of them are dismembered and skinned while they are still conscious. The leather industry typically ignores even the most basic animal-protection laws, and runoff from leather tanneries poisons rivers and streams, harming fish and wildlife. This runoff has also been linked to cancer, respiratory infections and other illnesses in humans.

PETA India – whose motto reads, in part, that “animals are not ours to wear” – notes that synthetic leather and other animal-friendly options are available at nearly all major shoe and clothing shops in the country.

For more information, please visit PETAIndia.com.

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