A PETA India undercover investigation reveals filth, disease and cruelty in India's fishing industry.
Watch the video that exposes the cruelty and suffering that go into every piece of leather, fur, wool, and exotic skin that you wear, then ask yourself and everyone you know, "Whose skin are you in?"
Bollywood actor and beauty queen Dia Mirza knows that being comfortable in your own skin is sexy – but
stealing someone else's definitely isn't.
That's why Dia teamed up with PETA India
for a punchy ad urging her fans to shed exotic skins from their wardrobes. The ad was shot by ace photographer Jatin Kampani. Nahush Pise applied the stunning make-up, and credit for the costume and styling goes to Theia Tekchandaney.
was horrified to learn how snakes, alligators and other animals suffer in the exotic-skins
trade. Snakes are often nailed to trees or posts, skinned alive and left to
suffer, sometimes for hours, before dying of shock or dehydration. Alligators are
often crammed into small spaces on factory farms and then beaten to death with
hammers or axes.
"Skinning animals alive or beating them to death for a pair of
boots or a purse cannot be justified", says Dia, an ardent PETA India
supporter. "By choosing widely available fake snake and mock croc, you can
pay tribute to these animals' beauty without stealing their skins and killing
Take Dia's advice and take the pledge to shed exotic
skins from your wardrobe.
Pledge to Shed Exotic
Skins From Your Wardrobe
I, the undersigned, hereby pledge to shed exotic
skins from my wardrobe. I say "No!" to the cruel slaughter of
millions of animals around the world for their skins. I say "No!" to
shoes, coats, bags and other products made from the skins of animals and to any
other attempt to sneak animal skins into everyday items. I pledge to expose the
truth about exotic skins and to spread the word until we close down the
exotic-skins trade forever.
By signing up here and giving us your contact
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