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Hard Kaur Stars in New Anti-Circus Ad

While getting all of us to dance and sing along to her tunes, sensational hip-hopper Hard Kaur is making sure that animals are left out of showbiz. We know you’ll agree Hard Kaur (her real name is Taran Kaur) looks smoking-hot as a ring master in her new ad for PETA India. The ad was shot by ace photographer Vishesh Verma, set designed by Amar Yadav and the outfit was styled by Hazel Paul, with hair and make-up by Berzin Irani.

“Animals are not born to ride bicycles or do other stupid things for entertainment”, said Taran in her exclusive PETA interview. “Animals are meant to be loved, just like we are.”

Taran joined the campaign after hearing from her friends at PETA India that animals in circuses are subjected to chronic confinement, physical abuse and psychological torment. Whips and other tools – including ankuses, which are heavy, sharp steel-tipped rods – are often used to inflict pain on animals and beat them into submission. Animals perform confusing, unnatural tricks – such as riding bicycles, standing on their heads or jumping through rings of fire – not because they want to, but out of fear of violent punishment.

Even when they aren’t performing, animals in circuses suffer a lifetime of misery. Their access to water, food and veterinary care may be severely restricted. Dogs are crammed into dirty cages and are rarely let out, and birds have their wings clipped so that they cannot fly and are confined to small cages. Horses are kept tethered on short ropes, and elephants are kept tied by their legs.

So follow Taran’s advice and boycott animal circuses.



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  • PETA

    @Kazuhiro PETA’s founder still works for PETA as do many people who have been with PETA US since the 1980s. PETA India was started in 2000. PETA doesn’t throw red paint. That is an urban myth. We have, however, painted ourselves red during demonstrations against the cruelty of fur, leather and other abuses of animals. We put information out there for the public to consider, so that they can learn ways they can help animals, which in turn also helps our own health, and the environment. PETA India has a sister organization called Animal Rahat. You may wish to learn about it here:

  • Kazuhiro

    I used to be a strong suprpoter of PETA. I love animals and feel very strongly about the ethical treatment of animals. However, I believe PETA’s agenda and the way they operate has been overtaken by a more radical group of individuals who behave more like street thugs rather than activists. Just because someone doesn’t believe in everything you profess doesn’t give you the right to commit battery against them by throwing paint, flour or other things on you. According to PETA, anyone who eats meat, chicken, eggs or anything other than what comes from the earth as well as anyone who wears fur of any kind is evil and must be destroyed. The methods used by PETA have so completely turned me off that I no longer contribute to them anymore. I now contribute directly to animal centers because then I know the money goes toward feeding, housing, giving medical care to the animals as compared to being spent on paint and flour to throw on people. I think the founders and original members of PETA would be disgusted and embarrassed by the way PETA is operating now It’s a real shame that an organization that began out of love for animals has turned into an organization that spews so much hate.Dlorikleimanlaw at aol dot comDlorikleimanlaw at aol dot com

  • Suvarna Shrotri

    Thanks for all your support for the poor animals