A PETA India undercover investigation reveals filth, disease and cruelty in India's fishing industry.
Watch the video that exposes the cruelty and suffering that go into every piece of leather, fur, wool, and exotic skin that you wear, then ask yourself and everyone you know, "Whose skin are you in?"
In a brand-new PETA ad – which was shot by ace
photographer Vickky Idnaani, with hair and make-up by Ambreen Yusuf – Pune
Warriors’ cricketer Kartik Murali encourages fans to show empathy for chickens
by not eating them.
extremely uncomfortable to be stuck in that cube for even a few minutes – but
chickens killed for meat spend their entire lives in cages so small that they
can't even spread their wings", says Murali. "The easiest way to help
chickens and other animals – and to improve your health – is to dismiss meat
from your diet and go vegetarian."
Chickens on factory farms are crowded by the thousands into dark sheds that
reek of ammonia from the accumulated waste in which the animals are forced to
stand. These birds never see the light of day and are denied everything that is
natural and important to them. They and other animals killed for food are
crammed into vehicles and transported to slaughter
in such high numbers that many break their bones, suffocate or die en
route. At abattoirs, workers often hack at the throats of goats, sheep and
other animals with dull blades, and many chickens are scalded to death.
The meat industry causes human suffering, too, as the consumption of meat and
other animal-derived products has been conclusively linked to heart disease,
diabetes, cancer and obesity. Meat consumption is also killing Mother Earth as
raising animals for food is one of the largest sources of carbon dioxide and
the single largest source of both methane and nitrous oxide emissions, both
potent greenhouse gases. And factory farms foul the land, water and air.
Murali joins a growing list of athletes and other celebrities – including Anil
Kumble, R Madhavan, Pamela Anderson, Shahid Kapoor and Sir Paul
McCartney – who have teamed up with PETA India or its international
affiliates to promote a vegetarian lifestyle.
This is the second time Murali has stood up for chicks. Check out his first
ad for PETA.
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