The veggie voters have spoken, and it is official – the Big B is again the Big V, and breaking the Bollywood monopoly, Clueless star Alicia Silverstone has won PETA India’s Hottest Vegetarian Alive Contest for 2004. More than 50,000 Web surfers cast their votes this year.

This year, the contest was even hotter, with vegetarians like Shahid Kapoor, Pamela Anderson, Pierce Brosnan, Yana Gupta, Avril Lavigne, Mandira Bedi, Tobey Maguire, Shania Twain and Esha Deol as nominees.

Celebrities cite many reasons for forgoing flesh foods, from avoiding the cruelty to animals that is inherent in meat production to improving their health and energy levels to helping the environment by not contributing to hog- and chicken-farm pollution.

Silverstone, who shot to fame on the big screen in Clueless and recently starred in the critically acclaimed TV hit Miss Match, has said, “Once I became vegan, my nails were stronger, my skin was glowing, I lost a lot of weight. Whoooaa! Is this like great karma or what?” She goes on to say, “Going vegan is the single best thing I’ve done in my life. I am so much happier and confident. I made a decision based on my moral beliefs”.

This year, for the third year running, Amitabh has bagged the title. To view the complete list of the nominees, please click here.