Written by PETA
In the month of love – that is, February – the judges and hosts of UTV Bindass Superdude, Ashmit Patel and Madhura Naik, want you to show love to birds by pledging never to cage them. In the show, Ashmit shared tips with fellas who wanted to impress the ladies, and now he and Madhura have a tip for their fans, too: cages are not for birds!
Dressed in white attire and wings to resemble birds next to the caption “Cages Are Cruel, Superdudes: Let Birds Fly Free”, Patel and Naik posed for this PETA ad to let people know that birds were born to be free and that locking them in cages and denying them their freedom and the opportunity to fly is cruel. The compelling ad was shot by leading photographer Gaurav Sawn, and the stunning outfits were designed and styled by Urmi Daga and Hemal Ved (www.whatwearhow.in).
“We all want freedom, so does a bird – whether it’s freedom of expression or the freedom to fly. People who let these beautiful creatures soar to the skies are truly the Superdudes”, says Patel. Naik adds, “The sky is the only limit for these birds. We must let them fly more and rest less, just like a Superdude – and never, ever cage them”.
In nature, birds engage in social activities, such as taking sand baths, playing hide-and-seek, dancing, building nests with their mates and nurturing their young. But when they’re caged, these same vibrant animals become depressed and withdrawn.
Keeping birds in cages is also often illegal. The Wildlife Protection Act of 1972 and the amendment added to it in 1991 ban the capture and trade of all 1,200 varieties of indigenous birds in India. In spite of these laws, 300 species of birds are openly sold in markets in India, including munias, mynas, parrots, owls, hawks, peacocks and parakeets.