PETA’S ‘Holy Cow’ Billboard Greets Kumbh Mela Revelers

Posted on by PETA

Showing an animal who’s a cross between a cow and a chicken next to the words “Holy Cow: If You Wouldn’t Eat One, Why Eat the Other? Go Vegan”, PETA India’s brand-new billboard is greeting celebrants on their way to Kumbh Mela – which is billed as the largest religious gathering in the world. PETA’s point? Hindus consider it a sin to kill cows because they are seen asholy – but other animals, such as chickens,deserve to be kept off plates, too.

PETA billboard near the Indira Nagar Church, RathchakraChowk, Indira Nagar.

PETA billboard near the Indira Nagar Church, RathchakraChowk, Indira Nagar.

Chickens on factory farms are crowded by the thousands into dark sheds that reek of ammonia from the accumulated waste in which the animals are forced to stand. These birds never see the light of day and are denied everything that is natural and important to them.

India’s factory farms raise millions of birds a year

They and other animals killed for food are crammed into vehicles for slaughter in such high numbers that many break their bones, suffocate or die en route. At slaughterhouses, workers often hack at the throats of goats, sheep and other animals with dull blades.

goat slaughtered

And fish are suffocated or cut open while they’re still alive on the decks of fishing boats.

Fish cruelty

In addition, vegans and vegetarians are, on average, fitter and trimmer than meat-eaters are and less likely to develop heart disease, diabetes and cancer – all of which are major health problems in India. Raising animals for food is also a leading cause of water pollution and land degradation – and a recent United Nationsreport concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change.

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