Baby ‘Smokes’ Cigar in New PETA Ad

Posted on by PETA

In honour of World Health Day (7 April), PETA’s cigar-smoking toddler has something to say!


The ad, which is featured on a new billboard in Amritsar, Punjab, was created to remind people that just as we should put down the cigarettes, we should also put down the chicken drumsticks and pick up heart-healthy vegan foods instead.

The rates of heart disease, cancer and diabetes – all linked to a bad diet – have been soaring in recent years, and Punjab has been leading the charge. Its cancer cases exceed the national average. Experts say heart disease is even increasing among our youth, especially those from Punjab. A high prevalence of diabetes has also been found in the state.

Parents would never dream of giving their children cigarettes, but they shouldn’t give them meat, milk or eggs, either. The consumption of animal products has been directly linked to increased rates of cancer, heart disease and diabetes, just like smoking. The risk of developing heart disease is 50 per cent higher among meat-eaters, and adopting a meat-free diet has been shown to reverse heart disease and prevent heart attacks. Scientists have also found that vegetarians have only 40 per cent of the cancer rate of meat-eaters!

Dangerous to our health, eating meat is also a killer of the environment and animals. Raising animals for food is a leading cause of water pollution and land degradation, and a recent UN report concluded that a global shift towards a plant-based diet is necessary to combat the worst effects of climate change. And animals killed for food suffer terribly.

So how about kicking that unhealthy and inhumane meat habit? Pledge to go vegan for World Health Day!