Written by Kriti-S
Ghatkopar Cloth Store (P) Ltd, an animal-friendly company from the suburbs of Mumbai,
wants you to be a head-turner this wedding season. They are giving you a golden
chance to win this exquisite Banarsi, faux-silk saree. Yes, no worms were
boiled alive inside their cocoons to make this saree!
The Ghatkopar Cloth Store believes in a cruelty-free, ahimsak way of
living. All their products are 100 per cent vegan. Mr Rahul Mehta says, "Approximately
9,750 silkworms are died to make one silk saree. Due to the violence caused to
the silkworms, we have decided not to deal in silk sarees."
Thank you, Ghatkopar Cloth Store (P) Ltd, for thinking about silkworms.
Anyone who has ever seen worms startle when their dark homes are uncovered must
acknowledge that worms are sensate (meaning they have senses)—they produce
endorphins and have a physical response to pain.
Now if you want this saree to be
yours, tell us how you would use it to encourage others to wear cruelty-free
clothing. The person with the answer we find the most interesting will get the
The contest is open until 27 March 2012.
The winner will be declared and informed via e-mail on 30 March 2012. No purchase
necessary. Void where prohibited by law. By commenting below, you are agreeing
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