Written by Kriti-S
Wills Lifestyle India Fashion Week (WIFW) in Delhi is
well known for giving world-renowned designers a wonderful platform to showcase
their talent. Attended by the B-town biggies and fashionistas from around the
globe, this fashion week had a lot in store for our four-legged, feathered and
finned friends too!
On day one of the fashion week, stars Mahima Chowdhary,
Gulshan Grover and Monica Dogra wore vegan animal-print designs to inaugurate
the partnership between Sunil Sethi, president of the Fashion Design Council of
India (FDCI), and PETA Chief Functionary Poorva Joshipura. The partnership's
theme is "Fashion for Freedom – Boycott Zoos", and it was announced
with the help of two models in a cage who wore body-hugging costumes to
resemble tigers. To show their support for the cause, the celebrities freed the
caged "tigers". The campaign mantra is "Animal prints, not
animal prisons", so Gulshan wore a jacket designed by Rajee
Sabharwal, and Mahima's
sari was made by Satya Paul.
Hundreds of thousands of animals languish in zoos
around the world. They often express their frustration and loneliness through
obsessive, repetitive and even self-destructive behaviour, such as pacing,
head-bobbing and self-mutilation. PETA, FDCI and these stars are urging people
to boycott zoos and support efforts to protect animals' natural homes instead.
Also at the fashion week was a 30-foot wall dedicated
to PETA's various celebrity ad campaigns and a PETA information stall.
The PETA and FDCI campaign will extend to the next
fashion week in September. Be on the lookout for it.
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