Mobile sport app PlayUp launched PETA's campaign
during Champions League Twenty20 (CLT20) 2012 urging cricket fans to boycott
animal circuses. This partnership is aimed at combating the cruelty of circuses
that force animals to perform unnatural tricks under the threat of punishment.
PlayUp has been ranked in the top five apps across 80 countries and is a
leading social network for sport. You can get it at app stores in both iOS and
Android versions. Or you can simply visit PlayUp.com
and get this application as per your handsets.
Founded in 2007, PlayUp allows sports fans to connect,
cheer, heckle and strategise to their hearts' content. Users can keep up to date
with everything that's happening in the world of sport – from the big leagues
to local sport – straight from their mobile devices. When users log in to this
social app to check CLT20 scores or message friends about their teams' chances
in the tournament, they'll see PETA India's videos and ads – starring actor and
TV presenter Malaika Arora Khan,
rapper Hard Kaur, actor Shilpa Shetty and cricketer Wayne Parnell – that explain how
animals used by circuses are subjected to chronic confinement and physical
Circuses use whips,
heavy steel-tipped rods and other tools to inflict pain on animals and beat
them into performing confusing, unnatural tricks – such as riding bicycles,
standing on their heads and jumping through rings of fire – out of fear of
violent punishment. And even when they aren't performing, animals in circuses endure
a lifetime of misery: their access to water, food and veterinary care may be
severely restricted. Dogs and birds – who have their wings clipped so that they
cannot fly – are confined to small cages. Horses are kept tethered on short
ropes, and elephants
are kept chained.
Join us in helping to
put an end to cruelty to animals in circuses here.
Posted by PETA
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