Mobile sport app PlayUp launched PETA's campaign during Champions League Twenty20 (CLT20) 2012 urging cricket fans to boycott animal circuses. This partnership is aimed at combating the cruelty of circuses that force animals to perform unnatural tricks under the threat of punishment. PlayUp has been ranked in the top five apps across 80 countries and is a leading social network for sport. You can get it at app stores in both iOS and Android versions. Or you can simply visit PlayUp.com and get this application as per your handsets.

Founded in 2007, PlayUp allows sports fans to connect, cheer, heckle and strategise to their hearts' content. Users can keep up to date with everything that's happening in the world of sport – from the big leagues to local sport – straight from their mobile devices. When users log in to this social app to check CLT20 scores or message friends about their teams' chances in the tournament, they'll see PETA India's videos and ads – starring actor and TV presenter Malaika Arora Khan, rapper Hard Kaur, actor Shilpa Shetty and cricketer Wayne Parnell – that explain how animals used by circuses are subjected to chronic confinement and physical abuse.

Circuses use whips, heavy steel-tipped rods and other tools to inflict pain on animals and beat them into performing confusing, unnatural tricks – such as riding bicycles, standing on their heads and jumping through rings of fire – out of fear of violent punishment. And even when they aren't performing, animals in circuses endure a lifetime of misery: their access to water, food and veterinary care may be severely restricted. Dogs and birds – who have their wings clipped so that they cannot fly – are confined to small cages. Horses are kept tethered on short ropes, and elephants are kept chained.

Join us in helping to put an end to cruelty to animals in circuses here.