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  • MTV Says Elephants Never Forget!

    Written by PETA



    How would you feel if you were chained, abused and kept away from your loved ones? Unimaginable, isn't it? That's what elephants experience in circuses. They're forced to perform by being jabbed with iron hooks, whipped, and beaten, and when not performing, they're kept in chains. PETA has teamed up with MTV Act for our "Elephants Never Forget" campaign – visit our MTV Act page to urge the government to ban the use of elephants and other animals in circuses.

    Animals in circuses perform confusing, unnatural tricks – such as riding bicycles, standing on their heads or jumping through rings of fire – not because they want to but out of fear of punishment. They are also subjected to chronic confinement.

    The Indian government has already banned the use of bears, monkeys, tigers, panthers, lions and bulls in performances, but no other animals should be forced to suffer in circuses either. Bolivia, Paraguay, Greece and Bosnia and Herzegovina have banned the use of all animals in circuses. It's time for India to follow suit.

    Here's what you can do to help end the suffering of animals used in circuses: 

    • Boycott circuses that use animals.
    • Write a letter to the editor of your local newspaper detailing the miserable lives of animals in circuses.
    • Write to the Ministry of Environment and Forests to encourage the government to ban all animals in circuses. 
    • Share this information on Facebook,, Twitter and Digg and anywhere else that you post online.
    • Become a part of our Activist Network. 
  • Joker Supports PETA

    Written by PETA

    What if aliens experimented on humans?

    The cast and crew of Farah Khan's Joker, directed by Shirish Kunder and starring Akshay Kumar, Sonakshi Sinha and Chitrangda Singh, have joined PETA to encourage filmgoers to ponder this question and participate in our campaign to urge the government to ban cosmetic testing on animals. Chitrangda posed on behalf of PETA and Joker with the aliens from the film for the campaign. The ad is shot by ace photographer Atul Kasbekar, make up and hair styling by Mehak Oberoi and digital imaging by Prashish More. See what she has to say about why animals should not be used for testing cosmetics.


    You can help. Take action now. 

  • 'Jism 2' Team Calls for Horse-Carriage Ban

    Written by PETA

    On behalf of PETA India, Jism 2 writer Mahesh Bhatt; director Pooja Bhatt; lyric writer, music producer and background score composer Munish Makhija; co-producer Dino Morea; actors Sunny Leone and Arunoday Singh; and music director Arko Pravo Mukerjee have fired off an urgent letter to Prithviraj Chavan, the chief minister of Maharashtra, urging him to immediately ban the use of horse-drawn carriages in Mumbai.

    In the letter,the Jism 2 team points out that the horses are forced to haul heavy loads and are driven beyond their capacity to the point of collapse. The team also explains that passengers, drivers and pedestrians are injured and sometimes killed when the carriages and horses are involved in accidents.

    "Forcing horses to haul carriages in Mumbai is inherently cruel, as the horses routinely collapse from exhaustion", reads the letter. "They're also a traffic nuisance, and people have even died from accidents caused by horse-drawn carriages. It is high time to put horse carriages out to pasture – for good."

    The letter also explains that the Bombay High Court's order to have non-governmental organisations bring ill and injured horses to the executive health officer's notice and that the horses be given veterinary care before being pressed back into service is woefully inadequate. That's because the horses will be forced to resume pulling heavy loads, only to fall ill or get injured again, and the cycle of suffering will continue. However, recently, it's been shown that despite this order, inspections are not even being permitted. A team consisting of equine veterinarians from PETA India and Animal Rahat were harassed and stopped from conducting inspections of the horses used to haul carriages in Mumbai by the horse-carriage owners and drivers and their lawyer, despite holding written authorisation from the Animal Welfare Board of India, a statutory body under the Ministry of Environment and Forests, to conduct the inspection.

    Please help urge the authorities to ban horse-drawn carriages by taking action now.

  • PETA Calls for a Dairy-Free Janmashtami

    Written by PETA

    PETA has sent a letter to the heads of ISKON temples throughout India in advance of Janmashtami celebrations urging them to request Krishna devotees to use plant-based, vegan items instead of commercial dairy products this Janmashtami.

    In her letters, PETA nutritionist and campaign coordinator Bhuvaneshwari Gupta explained that gone are the days when cows were raised gently on people's land. She described how cows nowadays are kept chained to cramped, filthy stalls; artificially and crudely impregnated using filthy instruments that cause the animals pain; and commonly injected with Oxytocin, a banned drug, resulting in severe pain for the cows, similar to labour pains. She further explains that mother cows and buffaloes have their calves torn away from them shortly after birth and that male calves are killed. The mother cows and buffaloes are killed eventually, too.

    Wrote Gupta, "We know that Krishna devotees would never knowingly choose to support cruelty to cows and would be shocked and saddened to learn how cows on today's dairy farms are abused. Your words carry enormous weight in your community. We implore you to use your influence so as to spare millions of living beings pain and suffering by urging devotees and other festival organisers to celebrate Janmashtami using only cruelty-free dairy alternatives such as soya milk, coconut milk or other such items".

    Watch PETA's India-wide dairy farm investigation here.

    You can help! Take the Pledge to Go Vegan today.

  • Pamela Anderson Wants Sunder Freed

    Written by PETA

    On behalf of PETA India, previous Bigg Boss guest and former Baywatch star Pamela Anderson sent an urgent letter to Mr Vinay Kore, a member of the legislative assembly of Maharashtra state and a leader of Jan Surajya Shakti Party, calling on him to use his influence and good heart to ensure that the physically abused 13-year-old elephant, named Sunder, who has been kept in chains at Jyotiba Temple, is immediately taken to a sanctuary.

    "He is the age of one of my sons, and as sensitive as anyone's child. Like other victims of abuse, he will be scarred for life mentally, as he already is physically", writes Anderson, who notes that elephants are precious creatures of God and that it is a crime against heaven that he has been treated in this manner. "From the bottom of my heart, I appeal to you to see that Sunder is taken to a safe place where he can be helped to overcome his long and miserable ordeal and allowed to one day be part of a new family."

    Anderson's plea follows PETA's discovery that Sunder was being abused by his mahout (or handler). The elephant has suffered a severe injury to his right eye through the mahout's use of an ankus (a sharp iron hook-like weapon), is confined to chains with sharp spikes and is kept in a dark shed, where he cannot take even a single step in any direction. Sunder is denied adequate food and water and also walks, which are crucial for his mental and physical well-being. In addition, there are lesions all over his body, indicating past cruel treatments by the mahout. The elephant was donated to the temple by Mr Vinay Kore.

    A scandal continues to grow over the way that elephants used in temples are typically kept. They are routinely chained and rarely receive enough food or water, and most of them never see a veterinarian, even when they are injured or ill. Elephants at temples also show signs of severe psychological distress, such as swaying, head-bobbing and weaving – behaviour that is not found in healthy elephants in the wild.

    Join PETA India in calling for Sunder to be released.

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