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  • Parikrama Says, 'Never Be Silent'

    Written by PETA

    In their new ad, renowned rock band Parikrama's members, Nitin, Sonam, Saurabh, Subir, Gaurav and Srijan, dressed in black with the caption "Never Be Silent" next to them and asked their legions of fans to speak out against animal abuse and to take action.

    The "Never Be Silent" campaign is based on one of the most powerful ideas that Dr Martin Luther King Jr gave the world: "Injustice anywhere is a threat to justice everywhere".

    The band unveiled the ad during their gig at the Hard Rock Café in Delhi.

    "All animals deserve to live a life free of unnecessary suffering and exploitation", said Parikrama keyboardist Subir Malik. We and PETA are challenging people to speak up for animals in need whenever and however they can."

    Animals in India – and around the world – suffer and die every day at the hands of animal abusers. From horses used to haul carriages heavier than their bodies can bear to dogs who are forced to live in loneliness and fear at the end of a chain, society's abuse of animals runs the gamut.

    In addition to their first hit song, "Till I'm No One Again", Parikrama has dazzled listeners with "Am I Dreaming", "Load Up", "Tears of the Wizard", "Vapourize" and many other unforgettable tunes.

    You can help animals. Ask the government to pass stronger laws to protect animals now.

  • Paul McCartney Pleads for Elephant

    Written by PETA

    Former Beatle Paul McCartney broke away from rehearsals for his performance at the London Olympics after he heard from PETA about the plight of a young elephant named Sunder who is being kept in chains and was being beaten at Jyotiba Temple in the Kolhapur district of Maharashtra. The music legend sent an urgent letter to Maharashtra Forest Minister Dr Patangrao Shripatrao Kadam urging him to use his power immediately to rescue the elephant.

    "I have seen photographs of young Sunder, the elephant kept alone in a shed at Jyotiba Temple and put in chains with spikes", wrote McCartney. "Years of his life have been ruined by keeping him and abusing him in this way and enough is enough. I most respectfully call on you to get Sunder out."

    McCartney's plea follows PETA India's discovery that Sunder was being abused by his mahout (or handler), who has gone on the run from the police since the group became involved. Sunder sustained a severe injury to his right eye from being jabbed in it with an ankus (a sharp, hooked metal poker-like weapon) by the mahout. The elephant is also confined to chains with sharp spikes and is kept alone inside a dark shed, in which he cannot take even a single step forward or backward. Sunder is denied all that is natural and important to him and lives in fear. There are lesions all over his body, indicating past beatings by the mahout. The elephant was donated to the temple by Maharashtra Member of the Legislative Assembly Vinay Kore.

    A scandal is growing over the way some elephants used in Indian temples to represent the Hindu god Ganesha are being housed and mistreated. Frequently controlled through beatings and prodded and gouged in sensitive areas behind their knees and ears with an ankus, they languish without veterinary care for even serious conditions, sustain leg injuries and are fed unsuitable food. Many elephants at Indian temples also show signs of severe psychological distress, such as swaying, head-bobbing or weaving – behaviour not found in healthy elephants in the wild. The lack of exercise and the years spent standing in one position on hard concrete amid their own waste lead to painful and crippling foot ailments and arthritis.

    You can help these elephants! Write to Minister of Forests Patangrao Kadam and ask him to help Sunder get to a sanctuary. Take action now!

  • Zeenat Aman Says Ban Horse Carriages

    Written by PETA

    Legendary bollywood actor Zeenat Aman has written a letter on behalf of PETA and citizens’ group Mumbai for Horses to the Municipal Corporation of Mumbai calling for a total ban on cruel and dangerous horse-drawn carriages.

    In her letter to Municipal Commissioner of Greater Mumbai Sitaram Kunte, Aman points out that the lives of both horses and humans are placed at risk by mixing antiquated horse-drawn carriages and heavy city traffic.

    Horses used to pull carriages are forced to work in sweltering heat and extreme cold and are frequently denied adequate rest, food, and water. Most never see a veterinarian in their lifetimes.

    "Recently, while a vigil was being held in Mumbai for one beleaguered horse who had died, another horse forced to haul a carriage collapsed." writes Aman. "How many more horses and people have to become injured or die before horse carriages are banned in Mumbai?"

    Adding strength to the ongoing public interest litigation filed by the Animals and Birds Charitable Trust, PETA India's intervention application and that of People for Animals to ban horse-drawn carriages were accepted by the High Court of Bombay earlier this month. The next hearing in the case is scheduled for 26 July.

    Aman joins a growing number of celebrities – including Hema Mailini, John Abraham, Jacqueline Fernandez, and choreographer Sandip Soparrkar and his supermodel wife Jesse Randhawa – who have asked the government to ban horse-drawn carriages.

  • Use Fake Snakes on Naag Panchami

    Written by PETA

    PETA India has fired off a letter to Mr Sandeep Mukherjee, spokesperson of the Bedia Federation of India, Organization of World Bedia & Snake Charmers, urging him to encourage the use of fake snakes in place of real ones during this year's Naag Panchami.

    Naag Panchami is held to honour the serpent god, Naag Devta. Instead of receiving tribute, the fascinating reptiles used during this festival are often abused and tortured. It is a crime for snake charmers to hunt, capture, own, use, harm or kill snakes under the Wildlife Protection Act of 1972. Yet snakes are still cruelly captured in suffocating bags, kept in tiny boxes and starved. Their teeth are violently torn out, and many snakes' mouths are sewn shut in a highly painful manner.

    In addition to other abuses, charmers force snakes to drink milk, which causes them to become dehydrated and often leads to dysentery and even death. Also, the snakes' venom ducts are often pierced with a hot needle, which causes the glands to burst. Some snakes go blind when the "tikka", which is applied to their hoods during pooja, trickles into their eyes. Thousands of snakes used in the festival die horribly every year. Most snakes shun human contact and would rather flee than fight. The "dance" that snakes perform is actually a fearful reaction to the charmers' pipes, which snakes view as threats. Many Hindus have switched to using plastic and wooden snakes after India banned sewing snakes' mouths shut and pouring milk down their throats.

    You can help by pledging to boycott snake shows here.

  • Jwala Gutta 'Faults' Zoos

    Written by PETA

    National badminton champion and Hyderabad native Jwala Gutta stopped on her way to the Olympics to join PETA India to call attention to the miserable lives of animals in captivity. Gutta held a poster that read, "Be a Champion: Boycott Zoos", and also showed video footage of how animals in India's zoos suffer.


    "One of the easiest ways you can be a champion for animals is by boycotting the zoo", says Jwala. "In zoos, animals are incarcerated, often chained and are denied most of their natural behaviours. PETA and I want to remind parents that if their kids love animals, then the last place that they should take them is to watch animals be miserable in zoos."

    Despite the 2009 Central Zoo Authority directive banning the keeping of elephants in zoos and requiring zoos to gradually move elephants to forested areas, the Hyderabad Zoo still exhibits elephants. Captive elephants are separated from their families as babies and are sentenced to lifetimes of boredom, loneliness and even abuse. They are often forced to stand on hard concrete and spend hours on end in chains.

    Gutta joins a growing list of athletes and other celebrities – including cricketer Wayne Parnell, sitar player Anoushka Shankar and actor Rahul Khanna – who have teamed up with PETA to speak out against the cruelty of zoos.

    Join the campaign now by taking the pledge to boycott zoos.

  • PETA Teams Up With De Paix Yatra

    Written by PETA

    Take two Royal Enfield motorbikes, a passionate team devoted to promoting peace and nonviolence and hundreds of young change-makers in eight nations – and what do you get? A life-altering journey that PETA is proud to be supporting!

    De Paix Yatra, or the Peace Journey, is a 13,000-kilometre multinational trip that will take riders Parth Vasavada and Nitesh Square from India to England. Popular model and actor Debi Dutta is also onboard to conduct media interviews and help raise awareness about De Paix Yatra's mission. The team will stop in more than 50 cities in India, Pakistan, Iran, Turkey, Greece, Italy, France and England, visiting with young people to encourage them to become active and work for a more peaceful world.

    Recognising that peace begins on your plate, the team members have committed to eating only vegetarian foods during their 65-day journey. PETA is a proud partner of these peace pilgrims, and we have provided them with T-shirts to wear on their trip as well as literature to hand out along the way about going vegan, losing leather and adopting animals.

    A book and a documentary about the journey are in the works. In the meantime, you can track the team's progress at its website and help make your little corner of the world more peaceful by going vegan.

    PETA wishes De Paix Yatra all the best!

  • Mandira Bedi Supports Sapna's SoFake

    Written by PETA

    Whether she's gracing the cover of Femina or covering a televised cricket match, "pitch" perfect fashion icon Mandira Bedi makes a statement with everything that she wears. In a new PETA ad, Mandira makes a strong statement in support of leather- and fur-free fashions by striking a pose in a spiked synthetic leather jacket alongside the tagline "Sometimes It's Cool to Be SoFake!"

    SoFake is the oh-so–cutting-edge cruelty-free clothing label from fashion designer and celeb hairstylist extraordinaire Sapna Bhavnani. Founded in 2011 by Sapna and her business partner Sukriti, SoFake's latest collection, which features animal-friendly fabrics and focuses on classic cuts and strong, structured shapes, is about to take Lakme Fashion Week by storm! "Sapna has shown very well through her designs that it's cool to be SoFake", says Mandira in the exclusive PETA India interview below as she talks about the stunning ad, which was shot by ace photographer Rafique Sayed and designed by Sapna. "Through her clothes, she has shown that you can have looks that kill without killing anybody."

    We say faux is the only way to go! After all, there's nothing trendy about wearing the skins of tortured animals! Lucky for us, today's fashionistas don't need to be cruel to animals in order to be creative with fashion. From the mall to the marketplace, you can find a wide selection of affordable, animal-friendly fashions made from cotton, linen, ramie, jute, canvas, rayon, polyester, PVC, and pleather. So get real, and start being fake!

  • Sanjana Jon ♥s Desi Dogs

    Written by PETA

    Top fashion designer Sanjana Jon loves desi dogs – she has four of them! The leather-free designer recently hosted a star-studded event in New Delhi to support PETA and Friendicoes SECA and to encourage anyone with the time, love and resources to adopt a homeless Indian (desi) dog rather than buying an animal from a pet shop. Actor Nasir Abdullah, Ramola Bachchan, politician Alka Lamba and fitness expert Vesna P Jacob were just a few of the celebrities who came out to support the "Paws for a Cause" event, walking, playing and posing for photographs with homeless dogs from Friendicoes' animal shelter.

    L-R (Sanjana Jon, Benazir Suraiya, Arpita Mona Bansal, Vipul Gupta)

    Dogs from Friendicoes

    Alka Lamba & Executive Director of The Metropolitan Hotel & Spa, Vipul Gupta

    Sanjana explained that the loveable, personable dogs at Paws for a Cause "are just a fraction of the dogs in India who need the right person to come along and make them part of the family. If you're ready to make a lifelong commitment, I hope you will consider visiting your local animal shelter – you might just find your new best friend".

    You can make a difference by opening your home and your heart to a homeless dog or cat). Every time someone buys a dog from a breeder or a pet shop, a dog on the streets or in an animal shelter loses his or her chance at finding a good home. And please help stop animal homelessness at its source by always sterilising your animal companions.

    Photo Courtesy: Monica Dawar

  • PETA Intervenes in Victoria Litigation

    Written by PETA

    Adding strength to the ongoing public interest litigation filed by the Animals and Birds Charitable Trust, an intervention application by PETA India has been accepted by the honourable High Court of Bombay. In recent years, PETA has gathered substantial evidence of cruelty to horses used for Victorias in Mumbai as well as the traffic risk that they pose to citizens. A number of the group's celebrity supporters, including Hema Malini, John Abraham and Jacqueline Fernandez, have backed its call for a ban on the Victorias.

    "Forcing horses to haul tourists in carriages through congested traffic is already banned in Delhi, Paris, London, Toronto, Beijing and other cities", says PETA India Director of Veterinary Affairs Dr Manilal Valliyate. "Most tourists despise the cruelty to horses, and locals prefer forms of entertainment that do not harm animals. A ban on Victorias is necessary and inevitable."

    Pushed past the point of exhaustion, horses often collapse when they are too worn out to continue and are repeatedly whipped in an effort to get them back on their feet. PETA decided to intervene in the wake of growing concerns from compassionate citizens regarding accidents in which horses have collapsed and even died. A carriage horse was critically injured after he collapsed because of exhaustion at Gateway of India in July 2012. Another horse died immediately after being hit by a taxi in front of Chhatrapati Shivaji Terminus that same month.

    Join the campaign by taking action now.

  • Shibani Dandekar's 'Extraa' Exclusive PETA Interview

    Written by PETA

    We're big fans of Shibani Dandekar, so you can imagine how excited we were when she contacted us and asked what she could do to help animals! It turns out that the super-talented singer, dancer, model and host of the Indian Premier League's Extraa Innings is also a super-passionate animal rights advocate. Needless to say, we jumped at the chance to sit down and chat about animal rights with the Bollywood beauty.

    "If you see someone being cruel to another animal, your natural instinct should kick in, you should be able to say 'STOP IT'. … Whether you are educated about it or not, harming any kind of creature, harming another human. The way they we behave with humans is the way we should behave with any other animals" ,says Shibani, who believes that animals deserve consideration just as humans do. She also discusses her disdain for keeping birds in cages and her love of faux fur, and she encourages people to intervene if they see an animal abused. And did we mention how she called on PETA to help her rescue a neglected dog? Well, why don't we just let Shibani tell you all about it herself? Here's more from the "DMAJOR" star:

PETA India Tweets