Written by PETA
In their new ad, renowned
rock band Parikrama's members,
Nitin, Sonam, Saurabh, Subir, Gaurav and Srijan, dressed in black with the
caption "Never Be Silent" next to them and asked their legions of
fans to speak out against animal abuse and to take action.
The "Never Be Silent" campaign is based on one of the most
powerful ideas that Dr Martin Luther King Jr gave the world: "Injustice
anywhere is a threat to justice everywhere".
The band unveiled the ad during their gig at the Hard Rock Café in
"All animals deserve
to live a life free of unnecessary suffering and exploitation", said
Parikrama keyboardist Subir Malik. We and PETA are challenging people to speak
up for animals in need whenever and however they can."
Animals in India – and around the world – suffer and die every day at the hands of animal
abusers. From horses used to haul carriages heavier than their bodies can bear to
dogs who are forced to live in loneliness and fear at the end of a chain,
society's abuse of animals runs the gamut.
In addition to their first hit song, "Till I'm No One Again",
Parikrama has dazzled listeners with "Am I Dreaming", "Load
Up", "Tears of the Wizard", "Vapourize" and many other
You can help animals. Ask the government to pass stronger laws to protect animals
Former Beatle Paul
McCartney broke away from rehearsals for his performance at the London Olympics
after he heard from PETA about the plight of a young elephant named Sunder who is being kept in chains
and was being beaten at Jyotiba Temple in the Kolhapur district of Maharashtra.
The music legend sent an urgent letter to Maharashtra Forest Minister Dr Patangrao Shripatrao Kadam urging him to use his power immediately to rescue the elephant.
"I have seen photographs of young Sunder, the
elephant kept alone in a shed at Jyotiba Temple and put in chains with
spikes", wrote McCartney. "Years of his life have been ruined by
keeping him and abusing him in this way and enough is enough. I most
respectfully call on you to get Sunder out."
McCartney's plea follows PETA India's discovery that
Sunder was being abused by his mahout
(or handler), who has gone on the run from the police since the group became
involved. Sunder sustained a severe injury to his right eye from being jabbed
in it with an ankus (a sharp, hooked metal poker-like weapon) by the mahout.
The elephant is also confined to chains with sharp spikes and is kept alone
inside a dark shed, in which he cannot take even a
single step forward or backward. Sunder is denied all that is natural and
important to him and lives in fear. There are lesions all over his body,
indicating past beatings by the mahout. The elephant was donated to the temple
by Maharashtra Member of the Legislative Assembly Vinay Kore.
A scandal is growing over the way some elephants
used in Indian temples to represent the Hindu god Ganesha are being housed and
mistreated. Frequently controlled through beatings and prodded and gouged in
sensitive areas behind their knees and ears with an ankus, they languish
without veterinary care for even serious conditions, sustain leg injuries and
are fed unsuitable food. Many elephants at Indian temples also show signs of
severe psychological distress, such as swaying, head-bobbing or weaving –
behaviour not found in healthy elephants in the wild. The lack of exercise and the years spent standing in
one position on hard concrete amid their own waste lead to painful and
crippling foot ailments and arthritis.
You can help these
elephants! Write to Minister of Forests Patangrao Kadam and ask him to help
Sunder get to a sanctuary. Take action now!
actor Zeenat Aman has written a letter on behalf of PETA and citizens’ group Mumbai for Horses to the Municipal
Corporation of Mumbai calling for a total ban on cruel and dangerous
In her letter to
Municipal Commissioner of Greater Mumbai Sitaram Kunte, Aman points out that the
lives of both horses and humans are placed at risk by mixing antiquated horse-drawn carriages and heavy city
to pull carriages are forced to work in sweltering heat and extreme cold and
are frequently denied adequate rest, food, and water. Most never see a
veterinarian in their lifetimes.
"Recently, while a vigil was being held in Mumbai
for one beleaguered horse who had died, another horse forced to haul a carriage
collapsed." writes Aman. "How many more horses and people have to
become injured or die before horse carriages are banned in Mumbai?"
Adding strength to the ongoing public interest litigation filed by the
Animals and Birds Charitable Trust, PETA India's intervention application and that of People for Animals to ban horse-drawn carriages were accepted by the High Court
of Bombay earlier this month. The next hearing in the case is scheduled for 26
Aman joins a growing number of celebrities – including Hema Mailini, John Abraham, Jacqueline
Fernandez, and choreographer Sandip
Soparrkar and his supermodel wife Jesse
Randhawa – who have asked the government to ban horse-drawn carriages.
PETA India has fired off a letter to Mr Sandeep
Mukherjee, spokesperson of the Bedia Federation of India, Organization of World
Bedia & Snake Charmers, urging him to encourage the use of fake snakes in
place of real ones during this year's Naag Panchami.
Naag Panchami is held to honour the serpent god, Naag Devta. Instead of
receiving tribute, the fascinating reptiles used during this festival are often
abused and tortured. It is a crime for snake charmers to hunt, capture, own,
use, harm or kill snakes under the Wildlife Protection Act of 1972. Yet
snakes are still cruelly captured in suffocating bags, kept in tiny boxes and
starved. Their teeth are violently torn out, and many snakes' mouths are sewn
shut in a highly painful manner.
In addition to other abuses, charmers force snakes to
drink milk, which causes them to become dehydrated and often leads to dysentery
and even death. Also, the snakes' venom ducts are often pierced with a hot
needle, which causes the glands to burst. Some snakes go blind when the "tikka",
which is applied to their hoods during pooja, trickles into their eyes. Thousands
of snakes used in the festival die horribly every year. Most snakes shun human
contact and would rather flee than fight. The "dance" that snakes
perform is actually a fearful reaction to the charmers' pipes, which snakes
view as threats. Many Hindus have switched to using plastic and wooden snakes
after India banned sewing snakes' mouths shut and pouring milk down their
You can help by pledging
to boycott snake shows
National badminton champion and Hyderabad native Jwala Gutta stopped on her way to the Olympics to join
PETA India to call attention to the miserable lives of animals in captivity. Gutta
held a poster that read, "Be a Champion: Boycott Zoos", and
also showed video footage
of how animals in India's zoos suffer.
"One of the easiest ways you can be a champion for animals is by boycotting the zoo", says Jwala. "In zoos, animals are incarcerated, often chained and are denied most of their natural behaviours. PETA and I want to remind parents that if their kids love animals, then the last place that they should take them is to watch animals be miserable in zoos."
Despite the 2009 Central Zoo Authority directive banning the keeping of elephants in zoos and requiring zoos to gradually move elephants to forested areas, the Hyderabad Zoo still exhibits elephants. Captive elephants are separated from their families as babies and are sentenced to lifetimes of boredom, loneliness and even abuse. They are often forced to stand on hard concrete and spend hours on end in chains.Gutta joins a growing list of athletes and other celebrities – including cricketer Wayne Parnell, sitar player Anoushka Shankar and actor Rahul Khanna – who have teamed up with PETA to speak out against the cruelty of zoos.Join the campaign now by taking the pledge to boycott zoos.
Take two Royal Enfield motorbikes, a passionate team
devoted to promoting peace and nonviolence and hundreds of young change-makers
in eight nations – and what do you get? A life-altering journey that PETA is
proud to be supporting!
De Paix Yatra, or
the Peace Journey, is
a 13,000-kilometre multinational trip that will take riders Parth Vasavada and
Nitesh Square from India to England. Popular model and actor Debi Dutta is
also onboard to conduct media interviews and help raise awareness about De Paix
Yatra's mission. The team will stop in more than 50 cities in India, Pakistan,
Iran, Turkey, Greece, Italy, France and England, visiting with young people to
encourage them to become active and work for a more peaceful world.
that peace begins on
your plate, the
team members have committed to eating only vegetarian foods during their 65-day
journey. PETA is a proud partner of these peace pilgrims, and we have provided
them with T-shirts to wear on their trip as well as literature to hand out along the way about going vegan, losing
leather and adopting animals.
book and a documentary about the journey are in the works. In the meantime, you
can track the team's progress at its website and
help make your little corner of the world more peaceful by going vegan.
PETA wishes De Paix Yatra all the best!
Whether she's gracing the cover of Femina or covering a televised cricket match, "pitch" perfect
fashion icon Mandira Bedi makes a statement with everything that she wears. In
a new PETA ad, Mandira makes a strong statement in support of leather- and
fur-free fashions by striking a pose in a spiked synthetic leather jacket
alongside the tagline "Sometimes It's Cool to Be SoFake!"
SoFake is the oh-so–cutting-edge cruelty-free
clothing label from fashion designer and celeb hairstylist extraordinaire Sapna Bhavnani. Founded in 2011 by Sapna and her business
partner Sukriti, SoFake's latest collection, which features animal-friendly
fabrics and focuses on classic cuts and strong, structured shapes, is about to
take Lakme Fashion Week by storm! "Sapna has shown very
well through her designs that it's cool to be SoFake", says Mandira in the
exclusive PETA India interview below as she talks about the stunning ad, which
was shot by ace photographer Rafique Sayed and designed by Sapna. "Through
her clothes, she has shown that you can have looks that kill without killing
We say faux is the only way to go! After all, there's nothing trendy about
wearing the skins of
tortured animals! Lucky for us, today's fashionistas don't need to be cruel to animals in
order to be creative with fashion. From the mall to the marketplace, you can
find a wide selection of affordable, animal-friendly fashions made from cotton,
linen, ramie, jute, canvas, rayon, polyester, PVC, and pleather. So get real,
and start being fake!
fashion designer Sanjana
desi dogs – she has four of them! The leather-free designer
recently hosted a star-studded event in New Delhi to support PETA and Friendicoes SECA and to encourage anyone with the time, love and
resources to adopt a homeless Indian (desi) dog rather than buying an animal
from a pet shop. Actor Nasir Abdullah, Ramola Bachchan, politician Alka Lamba
and fitness expert Vesna P Jacob were just a few of the celebrities who came
out to support the "Paws for a Cause" event, walking, playing and
posing for photographs with homeless dogs from Friendicoes' animal shelter.
L-R (Sanjana Jon, Benazir Suraiya, Arpita Mona Bansal, Vipul Gupta)
Dogs from Friendicoes
Alka Lamba & Executive Director of The Metropolitan Hotel & Spa, Vipul Gupta
Sanjana explained that the loveable, personable dogs at Paws for a Cause "are just a fraction of the dogs in India who need the right person to come along and make them part of the family. If you're ready to make a lifelong commitment, I hope you will consider visiting your local animal shelter – you might just find your new best friend".
can make a difference by opening your home and your heart to a homeless dog or
cat). Every time someone buys a dog from a breeder or a pet shop, a dog on the
streets or in an animal shelter loses his or her chance at finding a good home.
And please help stop animal homelessness at its source by always sterilising your animal companions.
Photo Courtesy: Monica Dawar
Adding strength to the ongoing public interest
litigation filed by the Animals and Birds Charitable Trust, an intervention
application by PETA India has been accepted by the honourable High Court of
Bombay. In recent years, PETA has gathered substantial evidence of cruelty to
horses used for Victorias in Mumbai as well as the traffic risk that they pose
to citizens. A number of the group's celebrity supporters, including Hema
Malini, John Abraham and Jacqueline Fernandez, have backed its call for a
ban on the Victorias.
"Forcing horses to haul tourists in carriages
through congested traffic is already banned in Delhi, Paris, London, Toronto,
Beijing and other cities", says PETA India Director of Veterinary Affairs
Dr Manilal Valliyate. "Most tourists despise the
cruelty to horses, and locals prefer forms of entertainment that do not harm
animals. A ban on Victorias is necessary and inevitable."
Pushed past the point of exhaustion, horses often collapse when they are
too worn out to continue and are repeatedly whipped in an effort to get them
back on their feet. PETA decided to intervene in the wake of growing concerns
from compassionate citizens regarding accidents in which horses have collapsed
and even died. A carriage horse was critically injured after he collapsed
because of exhaustion at Gateway of India in July 2012. Another horse died
immediately after being hit by a taxi in front of Chhatrapati Shivaji Terminus
that same month.
the campaign by taking action now.
We're big fans of Shibani Dandekar, so you can
imagine how excited we were when she
contacted us and asked what she could
do to help animals! It turns out that the super-talented singer, dancer, model
and host of the Indian Premier League's Extraa
Innings is also a super-passionate animal rights advocate. Needless to say,
we jumped at the chance to sit down and chat about animal rights with the
"If you see someone being cruel to another animal, your natural instinct should kick in, you should be able to say 'STOP IT'. … Whether you are educated about it or not, harming any kind of creature, harming another human. The way they we behave with humans is the way we should behave with any other animals" ,says Shibani, who believes that animals deserve consideration just as humans do. She also discusses her disdain for keeping birds in cages and her love of faux fur, and she encourages people to intervene if they see an animal abused. And did we mention how she called on PETA to help her rescue a neglected dog? Well, why don't we just let Shibani tell you all about it herself? Here's more from the "DMAJOR" star:
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