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  • Will You Please Give Peas a Chance?

    Written by Kriti-S

     "Non-violence begins at your dinner plate" – that was the message that PETA India's Lettuce Lady gave to Pune's residents on World Peace Day. Check out these awesome pictures from our latest demonstration in the city of Pune, where our Lettuce Lady looked stunning in her tube dress made entirely of purple cabbage leaves and accessorised with peas.



    Wondering how veganism equals peace?

    In today's meat and dairy industries, chickens have their throats cut while they're still conscious, fish are suffocated or cut open while they're still alive on the decks of fishing boats and calves are taken away from their mothers within hours of birth.

    Let's go vegan and send a strong message to an industry that thrives on violence and bloodshed.


  • Stamp Out Cruelty With a Vegetarian Stamp

    Written by Kriti-S

    How cool would it be to have a pro-vegetarian postage stamp in India, which, by the way, is considered to be the birthplace of vegetarianism? PETA India has sent an application to the philately division of the Department of Posts urging the agency to issue a national stamp honouring the country's strong vegetarian heritage just in time for World Vegetarian Day (Oct 1), Gandhi Jayanti and Vegetarian Awareness Month (October).

    India has the highest population of vegetarians of any country in the world. In a letter accompanying the application for the proposed postage stamp, we have reminded the government that adopting a vegetarian diet is the best way to protect one's health, animals and the environment.

    The lady behind our vegan campaigns, Bhuvaneshwari Gupta, who also happens be a nutritionist, says, "This stamp would remind people every day that they can help stop animal abuse, slow the production of gases that cause climate change and keep themselves fit and trim by simply going vegetarian".

    So, how many of you give this idea your stamp of approval? Let us know by commenting here!

  • Girl Power for Animals at Kaleidoscope

    Written by Kriti-S

    Downpours couldn't rain on the enthusiastic welcome that PETA Youth received at the Kaleidoscope festival at Mumbai's Sophia College. Petition pages calling for cruelty-to-animals laws to be strengthened filled up, stickers were stuck and PETA T-shirts were the fashion of choice.

    Jump aboard to learn how you can make a difference on your own campus.

  • Indian Oil, BP and HP Support Cruelty to Bulls

    Written by Kriti-S

    Don't you just love our over-the-top ways of protesting cruelty to animals? Now, in keeping with that tradition, our latest tactic was a stage takeover at the India Oil and Gas Review Summit and International Exhibition at the Taj Lands End, Bandra, Mumbai.

    The summit participants were taken by surprise when a PETA activist jumped onto the stage to urge some audience members – specifically, representatives from Indian Oil, Hindustan Petroleum and Bharat Petroleum – to replace bullock carts with a humane form of transporting oil.

    Watch the video to see how this young activist continued to urge oil giants to take notice of the suffering of bulls until she was dragged out of the conference by the event organisers and escorted out of the hotel.

    What motivated her to do this? In 2008, the Ministry of Food and Civil Supplies, Maharashtra, decided to phase out the use of bullock carts to transport kerosene in Mumbai by 31 March 2009, and a Government of Maharashtra 2006 notification bans the keeping and movement of cattle in Mumbai. Despite this ban, approximately 524 bullocks are still used to transport kerosene from oil ports in Sewri and Wadala to rationing shops in the city.

    These animals endure tremendous suffering – many bullocks are underweight and ill, kept in filthy conditions and forced to work beyond their physical capabilities, pulling heavy loads in all weather extremes.

    Join us in ending the suffering of bulls. Take action to urge the oil companies to stop using bullocks!


  • Keep Prisons a Meat-Free Zone

    Written by Kriti-S

    As soon as we found out that the Mumbai High Court has asked Maharashtra state to justify why it mainly serves only vegetarian food in prisons in response to the complaints of a few meat-addict inmates, we fired off a letter to Justices Desai and Ketkar explaining why prisons should be meat-free zones. Currently, Arthur Road prison is sending a positive message against violence by serving vegetarian food on most days of the year. Introducing meat would be taking a huge step backwards.

    In this letter written by our nutritionist and campaign coordinator, Bhuvaneshwari Gupta, PETA India makes the compelling case that by feeding prisoners exclusively vegetarian food, the recidivism rate could be reduced, taxpayers would be saving money and prisons and prisoners would both benefit. Prisons are the last place that we should be encouraging violence, and meat involves extreme cruelty and killing. The most advantageous thing about a vegetarian diet is that it encourages compassion. Prisons around the world have successfully reduced violence with a regimen that includes vegetarian or vegan meals.

    Besides inculcating compassion, a vegetarian diet is light on the pockets of the taxpayers of India, whose money goes towards funding our prisons. Beans, rice, lentils, nuts, fruit, potatoes, and vegetables contain all the nutrients a person needs but often cost a fraction of the price of meat. Also, a green diet helps keep  the nation’s health-care costs to a minimum, as vegetarians are less likely to develop heart disease, obesity, cancer, strokes, and diabetes than those who consume animal products.

    So making prisons meat-free zones would be a win-win situation. Help us convince the deciding authorities to choose kindness by allowing only vegetarian food to be served to prison inmates. Please write to Justices Desai and Ketkar using the following contact details:

    Justice Ranjana P Desai
    Chamber 48
    Mumbai High Court
    Mumbai 400032

    Justice R G Ketkar
    Chamber 19
    Mumbai High Court
    Mumbai 400032


  • Help Elephants Gain Freedom This Ganpati

    Written by PETA

    It turns out that the happy reunion of the elephant Marriapan with his mom was just the beginning of the good news. After years of campaigning by PETA India against keeping elephants in captivity, the Central Zoo Authority (CZA) banned the use of elephants in zoos in 2009. The CZA has since relocated 18 elephants from zoos throughout India to spacious forest sanctuaries, where they will be able to roam, receive professional veterinary care and enjoy the company of other elephants.

    Some zoos, however, are attempting to dodge this directive by asking to be exempt from having to relocate elephants, including the Byculla Zoo in Mumbai, where an elephant frustrated by captivity killed a man last year.

    Rahul Khanna and Celina Jaitly back PETA's call for the elephants' freedom.

    Says Rahul, "At this time of Ganesh Chaturthi, as the whole nation gears up to celebrate an elephant god, I urge the CZA to now take steps to ensure all remaining elephants are moved to forest areas immediately, including those jailed at Byculla Zoo".

    Brand-new bride Celina Jaitly says, "In Mumbai and other parts of India, elephants in captivity are kept in cruel conditions. It breaks my heart to see them separated from their families as babies and sentenced to a lifetime of boredom, loneliness and abuse. I applaud the CZA's decision that a zoo environment is wholly inadequate for elephants".

    It is now your turn to urge the CZA to keep their commitment to send every elephant still held captive in Indian zoos to forest areas. Write to the CZA's Member Secretary, Mr BS Bonal, at

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