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Steer Clear of Cruelty: Put Kindness Behind the Wheel!


There is nothing luxurious about the stolen skin of a tortured animal, so steer clear of cruelty by purchasing cars with only non-leather interiors.

Frightening fact: It can take up to 15 cowhides to make the interior of just one car. And Bader, a leather company based in Germany, supplies one car company alone with 800,000 animal skins per year!

There is no excuse for supporting torture. Many wonderful synthetic materials are available, and they can look and feel just like leather or better (they don’t have that dead animal smell, either!). There are also, of course, many terrific natural fibers that car companies can—and many do—use.

Please help PETA get leather out of cars by writing to the following car companies and asking that they replace the leather in their cars with a stylish and luxurious non-animal alternative. During the transition, ask the companies to ensure that all models of their cars (including top-end models) are available with a non-leather option (at least on special order). Please ask the companies to ensure that while offering non-leather seats, they also use nonleather materials for steering wheels, dashboards, and other interior parts.


Mr. David Freidman,
Managing Director
Ford India Ltd.
S P Koil post
Chengal pattu
Tamil Nadu 603204

Mr. Hans Michael Huber,
Managing Director
Daimler Chrysler India Pvt. Ltd
Sector 15-A, Chikhali Village
Pimpri Pune 411 018

Mr. Aditya Vij,
Managing Director
General Motors India Ltd.
Ground floor, Vipps Center
2, LSC, Masjid Moth, G.K II
New Delhi 110 048


Take the three humane promises — no meat, no milk, no animal products — to prevent animal suffering, to safeguard your health, to protect the environment, and to help alleviate world hunger. Encourage others to do so as well by writing a letter to the editor of your local newspapers.


Write to PETA for more ways to get involved.








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