About PETA // Job Openings

Celebrity, Marketing & Media Coordinator

Position Objective:
To recruit celebrity support for PETA India, to generate media coverage for PETA India's campaigns and to coordinate marketing efforts

Term of Employment:
Full-time

Location:
Pune

Reports To:
Director of Marketing and Public Relations

Primary Responsibilities and Duties:

• Develop and make recommendations for new pitch ideas and ways to increase media coverage for PETA India's campaigns, using independent judgment and discretion
• Pitch PETA India's campaigns and events to the media and make follow-up calls, as needed
• Prepare and manage news releases
• Develop target lists for issue and campaign coverage
• Develop marketing plans to reach specific audiences according to each celebrity campaign
• Stay informed about celebrity and internet celebrity news and gossip
• Write and coordinate web features
• Coordinate print advertisement and video public service announcement concepts for celebrity campaigns
• Approach celebrities and/or their management to garner support for PETA India's campaigns
• Manage celebrity campaign projects, maintaining communication between all relevant departments
• Coordinate celebrity photo shoots and other support efforts
• Coordinate marketing efforts at the launch of each celebrity campaign
• Track and analyse the results of each campaign and adjust efforts accordingly
• Perform any other duties assigned by the Director of Marketing and Public Relations

Qualifications:

• Thorough knowledge of animal rights issues and campaigns
• Proven interest in celebrity news and gossip
• Demonstrated interest in and excellent working knowledge of the internet
• Sophisticated understanding and appreciation of creative work
• Proven excellent project management, strategic thinking and analytical skills
• Excellent written and verbal communication skills
• Self-motivation and the proven ability to work independently and as part of a team
• Demonstrated ability to communicate effectively with a wide range of people
• Ability and willingness to travel occasionally
• Ability to make sound, independent judgments without direct supervision
• Ability to communicate with a variety of people in a professional and personable manner
• Proven excellent organisational skills and attention to detail
• Ability to take initiative and follow through
• Proven ability to work well under pressure and meet deadlines
• Supportive position vis-à-vis PETA India's philosophy and the ability to professionally advocate PETA India's positions on issues
• Commitment to the objectives of the organisation

How to Apply

To apply for a position with People for the Ethical Treatment of Animals (PETA) India, please complete this form. Due to the high number of submissions we receive, applications are not accepted by any other means.