Former Flower Child and Classic Rock Singer Stars in New PETA Ad
For Immediate Release:
18 December, 2001
Contact:
Jason Baker (0) 98201 22602
Panjim, Goa—The latest ad released by People for the Ethical Treatment of Animals (PETA) might spark a bit of nostalgia for the days of peace, love, and understanding. Grace Slick, Flower Power’s original poster girl and lead singer of the popular ‘60’s rock group Jefferson Airplane (famous for hits including ‘White Rabbit’ and ‘Go Ask Alice’), is the model for ‘Cauliflower Power’, PETA’s trippy new ad promoting vegetarianism.
The ad, based on psychedelic posters from the ‘60’s, features Slick’s image circled by heads of cauliflower. A huge cauliflower stalk grows up the center of the ad and the famous finger sign for peace takes place of the ‘V’ in Grace’s message: ‘Go Veggie.’
As a draw for hippies in the sixties, India has long held a reputation as a peace-loving nation. Now PETA is urging Indians of all ages to adopt a non-violent diet—one that does not promote cruelty to animals. Many Indians are rejecting meat after learning how cows, pigs, and chickens are raised on cruel factory farms where they are kept in dark, crowded buildings and crammed into cages and stalls so small that they can barely turn around. They never see the sun, breathe fresh air or feel the earth beneath their feet.
According to the American Institute for Cancer Research (AICR), a plant-based diet—focusing mainly on vegetables, fruits and whole grains—has become one of the most important guidelines for lowering the risk of cancer. These foods supply fiber as well as a variety of the antioxidants and phytochemicals known to protect cells from damage that can lead to cancer. Heart disease researchers also recommend eating dried beans, such as lentils and chickpeas, and the daily consumption of legumes, to lower the incidence of heart disease.
Slick, a longtime vegetarian and PETA supporter, hopes that the ad will bring enlightenment to those seeking a healthier, cruelty-free lifestyle. ‘The spirit of peace and love, so popular in the sixties, lives on in today’s vegetarians,’ says Slick. ‘What better way for Indians to preserve their country’s reputation as a haven for those seeking a purer way of living than by following a flesh-free diet?’
