4 March 2002

Contact:

Jason Baker (0) 98201 22602

Mumbai—Have you ever thought of chickens as anything other than food? Are you interested in what your favourite film stars think about animal rights? From heart-wrenching stories about rescued animals to eye-opening undercover exposés, PETA’s magazine Animal Times is required reading for compassionate people who want to make the world a kinder place for their furred, finned and feathered friends.

In the inaugural issue, readers learn about PETA’s latest campaigns—and what they can do to help. Here are just a few of the highlights:

• A doctor reveals why fish isn’t a ‘health food’.
• Sports commentator Harsha Bhogle tests your veggie IQ.
• An undercover look at the shocking, illicit leather trade—and why the government turns a blind eye
• Aishwarya Rai campaigns to help an endangered rhino.

‘Animal Times is a terrific resource for everyone who cares about animals,’ says PETA India representative Jason Baker. ‘We don’t just tell people about animal cruelty—we show them how to put their compassion into action.’

In upcoming issues of Animal Times, readers will learn what their favourite celebrities are doing to help animals in India. The compassionate actions taken by celebrities include the signing by Manisha Koirala, Akshaye Khanna and Raveena Tandon of PETA’s petition to strengthen India’s law against cruelty to animals; the condemnation by Sir Paul McCartney, Jackie Chan, Pamela Anderson, Chrissie Hynde and the Dalai Lama of the widespread abuse of cows, goats and buffaloes killed for their skins; a letter sent to the government of Assam by Madhuri Dixit, protesting the poisoning of elephants; and model-turned-actor Rahul Dev’s posing as a cheetah for PETA’s ad criticising India’s zoos, which imprison animals and then fail to meet their most basic needs.

A year’s subscription to Animal Times is free to PETA members who donate
Rs 280 or more.

Animal Times is not copyrighted, and the media are welcome to reprint any articles or features contained therein.